A consumer’s guide to buying business cards
If you’ve recently gone into business or are looking for ways to build on sales then having fantastic looking business cards is one unavoidable service that you’ll need to order. However there are plenty of options available to you that mean that you don’t have to pay through the nose for the printing and design of your business cards. This guide will tell you all about how you can get the best deal on your business cards and the other factors you should be considering.
Making a saving on your business cards
Physical retailers versus companies based solely online
The most important choice you have is whether to purchase from a physical printing store or buying online; the former option almost certainly will be more expensive, however if you prefer to have face to face conversations and have very specific needs then this option may be for you.
Design services versus ‘Do It Yourself’
Buying online will see you with a choice of ordering a professional design service or designing the card yourself. Whilst the large majority of business card websites offer fantastic templates and easy to use design interfaces, you may find that you want your business cards to be unique.
If you do want to opt for the DIY option then you may also want to track down some free template designs online, there are plenty of well-respected websites that hand out designs for free.
If you choose an online provider then you must make sure that you check delivery rates prior to ordering. There are some companies that offer a set amount of business cards for free, but then charge extortionate rates for the delivery.
Researching the company
There can be nothing worse than receiving business cards that are of poor quality. As well as choosing a suitably thick paper to print upon you should also undertake a little research as to the printing company’s reputation. Consumer review websites will give you the low down on how previous customers have found the end product to be.
Other factors to consider when choosing your business cards
Choosing an appropriate design
Whilst you certainly want a beautiful design there is little point in choosing a design that looks great but has nothing to do with your business. The most effective business cards are those that represent your offering, so factoring in some imagery is essential.
Going for something a little different
If you feel that you really want to stand out from the crowd then there are specialist business card providers that can produce something truly unique. From business cards made out of real wood, to transparent business cards. If you opt for a specialist service then be prepared for the unavoidable premium that accompanies them.